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About Venture

“How can we catch up by going slower?”

As an arts consultant, I hear this all the time from frustrated marketing professionals and executives. Equally frustrated board members do everything they can to improve the tools their administrators use, but it is rare to see an office with enough resources to compare with peer for profit groups. Shrinking budgets and cutbacks in staff following the economic downturn haven’t made the job any easier, but the demands have never been higher.


Venture is designed to tackle those problems head-on.

Venture takes all the great things people love about social networking software, collaboration software, and community software and makes those work for the arts business.


Drew McManus is the Principal of Venture Industries Online...

…but don’t let that title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table and helps clients break the cycle of choosing one-size-fits-none solutions and instead, deliver an option that allows them get ahead of the tech curve instead of trying to catch up by going slower.

With the vision of legacy support strategy and the delights of creative insights, his mission is to deliver a sophisticated next generation technology designed especially for our business. The first step in that journey began in 2010 when he released The Venture Platform, a purpose-designed managed website development solution designed especially for arts organizations and artists.

His expertise spans across many different sectors and he has been a featured speaker at dozens of arts conference and has hundreds of mentions in outlets from the New York Times through The Chronicle of Philanthropy.

For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, and loves a good coffee drink.


Strategic Partners

Heatherstone: programming

Based in seattle, WA they are one of our Strategic Alliance Partners and know Venture inside and out. If you opt for having us do any custom programming, the folks at Heatherstone are the ones who will get it done.


WPEngine: hosting provider

Based in San Antonio, TX, WPE is known for being an enterprise class provider that does not outsource technical or support staff. They help keep your site safe and secure along with making sure it runs along with uncompromising up-time.

MailChimp: email marketing

With more than 4 million users they are the industry leading email marketing provider.

Four Things To Know About The Venture Platform

Incredible Support

We provide a safety net of telephone and online support solutions that keep you in touch with our experts to create an environment that bridges social, cultural, & generational divides. All of which offers Gen Y a way to work that’s second nature while providing more experienced employees an accessible way to connect so you can maximize Venture’s full potential.

Power and Ease of Use

We’re not solely tech gurus, we’re experts in the field of performing arts. This allows us to provide features and functionality which meet the unique needs of arts groups via an intuitive user interface that provides tremendous control. No one out there knows better what arts professionals need which makes Venture the ultimate force multiplier for arts organizations.

Supreme Quality and Value

Doing more with less isn’t what you need to hear right now. So Venture capitalizes on the very best of cutting edge proprietary and open source technology solutions and when combined with a responsible business model that favors sustainability over blind profit margins, we deliver a platform that will do for arts groups what Henry Ford’s Model T did for the auto industry.


We take playing nice with others to heart so Venture has been designed to be infinitely extensible and will seamlessly interface with thousands of applications and every major browser (including iPhone and iPad). We constantly update our core functionality so users are assured that they can always take advantage of the latest and greatest online standards.

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