Creative Control Engine
Power & Control with Point & Click Simplicity
An online business platform isn’t about the individual pieces of functionality, it’s how they work together that matters. You want to be greeted with the kind of system that seamlessly integrates content management and design controls in a way that doesn’t require a degree in information technology to use.
Venture’s Styling & Layout control panels are set it up so you can intuitively manage content and design without compromising power. Even though the system is designed to let novice users hit the ground running from the moment they log in, it also provides advanced users with the programming goodies they need to capitalize on their skills. All of this lets you use Venture to create a completely unique online presence that projects your unique brand regardless of skill or budget. You’ll quickly discover that Venture will allow you to allocate more toward design resources without increasing overall online marketing costs.
But where Venture really shines is how easy it is to implement all of this control. Numerous on-panel tooltips keep you on track by showing you how elements work together, thereby making the big picture clear so you don’t get lost in a sea of design components. And if you want to dive in even deeper, you can use in-house resources or those from a custom developer to modify the system’s styelsheets and php files, thereby providing limitless customization opportunities.
Creating and editing content is at the heart of our system and you can’t ask for a more elegant solution to composing your copy. Whether you want to copy and paste right from your favorite word office program or work directly with HTML code, you’ll feel right at home with Venture’s WordPress powered platform. But there’s much more to content than just copy and our content management tools allow you insert individual images, image galleries, documents, audio clips, videos, forms, polls, and a host of other media as needed.
Who has time to learn how to use a new document management or word processing system? Here at Venture, we want you to leverage the skills and software resources you already have so you can spend less time fussing around with formatting and more time selling tickets and creating awareness.
That’s one of the reasons Venture relies on the WordPress publishing platform. Creating and editing content is at the heart of our system and you can’t ask for a more elegant solution to composing your copy. With Venture, you can copy and paste your content right from MS Word without losing the most important formatting elements.
And for those who want to tweak formatting or prefer to generate content directly within Venture, we offer two methods for exacting control: a visual based what-you-see-is-what-you-get interface and an HTML editor for those comfortable working directly with the code.
But there’s much more to content than just copy and Venture’s effortless content management tools allow you insert individual images, image galleries, documents, audio clips, videos, forms, polls, and a host of other media as needed.
Shortcodes are user friendly design shortcuts everyone can use to help you look like a design genius!
But just like all of Venture’s Creative Control Engine features, if you do know HTML, PHP, CSS, and Javascript you can edit and create an unlimited number of custom styles to suit your needs.
With more than 100 shortcode options and variations users can customize content fast and as easy as inserting images or making bold text. If that’s not enough, you have endless styling possibilities thanks to the revolutionary structure that allows users to tweak existing shortcodes or create brand new options.
Integrated Enterprise-class Web Analytics
Venture fully integrates the complete range of tracking and analytics tools from one of the most powerful providers available: Google. Metrics data is captured from the moment you activate your account, which means you’ll start turning insight into action in no time at all. With Venture, reinforcing patron loyalty, driving new sales growth, improving marketing performance, and increasing your market share are all within your grasp.
Monitor and Measure
Don’t let the economy slow you down, by monitoring site traffic and having the ability to easily tweak content on the fly, Venture enables you to quickly respond to trends at a moment’s notice.
Venture integrates the full range of tracking an analytics tools from one of the most powerful providers available: Google. Metrics data is captured from the moment you activate your account and you’ll start capitalizing on that right away. The intuitive interface means you don’t need a big team of dedicated experts or years of experience mining website traffic data.
User friendly dashboards make it easy to interpret metrics and share what you learn from your virtual listening platform with the rest of your team. This ensures that your online efforts are contributing to the overall knowledgebase of the organization and to maximize appropriate and timely adjustments to your strategic plans.
Venture allows you to expand on our integrated metrics capabilities by making sure you can add tracking code from a variety of other traffic monitoring solutions such as mobile browsers as well as your primary social media outlets. With a little practice, you can move from monitoring traffic and behavior patterns to influencing patron action.
You and your team can leverage these tools to sell more strategically by integrating your Vertical Response email marketing account directly to Google’s existing analytics platform to create a single, seamless customized tracking platform.
Drive Key Decisions
With printable reports and supervised user account access, you can broadly share that data with your entire organization enabling it to work together as a well oiled marketing and development engine. This helps create a culture of innovation, helping you gather the best ideas from the entire workforce to stimulate the campaign process, all of which speeds up engagement cycles and increases returns on your institutional strategy.
With Venture’s Market Insight tools, you’ll be able to track patron interaction from every conceivable online point of contact through a series of comprehensive and easy-to-use management panels. Reinforcing patron loyalty, driving new sales growth, improving marketing performance, and increasing your market share are all within your grasp.






