Monitor and Measure

Don’t let the economy slow you down, by monitoring site traffic and having the ability to easily tweak content on the fly, Venture enables you to quickly respond to trends at a moment’s notice.

Venture integrates the full range of tracking an analytics tools from one of the most powerful providers available: Google. Metrics data is captured from the moment you activate your account and you’ll start capitalizing on that right away. The intuitive interface means you don’t need a big team of dedicated experts or years of experience mining website traffic data.  User friendly dashboards make it easy to interpret metrics and share what you learn from your virtual listening platform  with the rest of your team. This ensures that your online efforts are contributing to the overall knowledgebase of the organization and to maximize appropriate and timely adjustments to your strategic plans.

Venture allows you to expand on our integrated metrics capabilities by making sure you can add tracking code from a variety of other traffic monitoring solutions as well as your primary social media outlets. With a little practice, you can move from monitoring traffic and behavior patterns to influencing patron action.

You and your team can leverage these tools to sell more strategically by integrating your Vertical Response email marketing account directly to Google’s existing analytics platform to create a single, seamless customized tracking  platform.

Drive Key Decisions

With printable reports and supervised user account access, you can broadly share that data with your entire organization enabling it to work together as a well oiled marketing and development engine. This helps create a culture of innovation, helping you gather the best ideas from the entire workforce to stimulate the campaign process, all of which speeds up engagement cycles and increases returns on your institutional strategy.

With Venture’s Market Insight tools, you’ll be able to track patron interaction from every conceivable online point of contact through a series of comprehensive and easy-to-use management panels. Reinforcing patron loyalty, driving new sales growth, improving marketing performance, and increasing your market share are all within your grasp.