Preventing Your Problems

No gimmicks here, screenshots on each of these devices are genuine source images from their respective devices.

Almost every business is gearing up their mobile strategy and performing arts groups are no exception. There’s no secret behind why this is happening, mobile platforms (smartphones and tablets) are really taking off. There are already more people on the planet who communicate with text messages than with e-mail and more people who own phones than have credit cards. Clearly, having a mobile ready website is the most important step in forming your mobile stagey and Venture provides everything you need to take advantage of the leading platforms such as those from from Apple and Google.

And what a relief that is! Knowing that your standard website is mobile smart means you don’t have to allocate resources that are already stretched thin in order to remain competitive. At the same time, we can help you identify cost effective solutions or design a completely customized mobile version of your website if that is what you need.

The Highly Optimized Mobile Website Option

One aspect about smartphone usage that is very different than standard online browsing is site optimization and depending on how your mobile users access your site, you might want to consider creating a separate, a highly optimized version of your website. This is a heavily distilled version of your existing site that focuses on the core features that allow visitors to buy tickets and access event information. Removing unnecessary graphic elements and focusing on every microsecond have make or break importance. Make it easy to find, don’t take more than three steps to complete any one process, and don’t distract the user flow. But if you’re considering  a hyper optimized mobile website, then we can help you find an option that works best for you. Whether it’s a custom designed version of your standard Venture site or a third party conversion service, we’ll walk you though all of the options so you can be confident in your decision.

Mobile Website or App (or both)?

Mobile sites don’t need to be downloaded, are available to all, easier to build, and do not need approval. Apps take advantage of the native handset applications like the camera, gyroscope, and push notifications plus they can benefit from increased exposure through third party app stores. And just like any other tools, there’s no universal right or wrong choice here. The most important step is doing your research and figuring out whether or not you need any of the unique features or functionality provided by an app. You also need to know what your mobile users are doing when they visit your site so if you haven’t been tracking smartphone metrics already, start. And with Venture, your standard site is already mobile website ready plus we’re able to create a custom optimized solution for you if needed. We can even recommend an excellent app developer if that’s ultimately the direction you need to pursue.